The Killer App of the next decade will be sleep. Time after time, people complain they don't sleep well due to stress or other factors (like a new baby?) And, due to the obesity epidemic, I can only imagine snoring is at an all time high (it seems so based on online advertising.) So, what is the silver bullet? The pharma company that can come up with a genuine sleep substitute will have the ultimate market cap. Imagine feeling a little run down and taking a pill (legally!) to literally add the feeling and benefit of two hours of sleep. Sounds crazy but I can imagine countless firms are already working on something similar deep in the molecule chasing labs!
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