More on Consumer Generated Marketing

In support of my last post, check out P&G's new effort to get consumers involved in the marketing of Pringles in the UK.

Consumer Generated Marketing

Ok, an idea I had thought of some time ago is finally coming to the mainstream, consumer as marketer. We've known for years that consumers - through focus groups - have helped marketers better understand how people use their products and how to make them better. This has recently been pushed harder to a trend I see coming full-speed ahead - consumer generated marketing. I'm calling it.

Beginning Jan 1, 2008, a new site www.bootb.com is launching. The idea is simple, companies post their marketing briefs and assign a budget, Consumers then compete to develop campaigns to help solve the problem. The winners get 90% of the budget. Some samples on the site today include a new Disney project.

This is just the beginning.