Forget call centers, I'm envisioning full-fledged marketing and communications hubs in India. Levnovo was the forerunner opening a marketing services hub there in July. Imagine if PR firms, for example, were to start similar ventures where creative directors, media specialists and writers in India supported on the ground teams in the US, Europe and other markets. One of the biggest challenges in the public relations industry today is the quality of writing. India has a well-qualifed English-language workforce and could be critical to the process of improving client service. So, I am calling it here, creative hubs will start popping up in key markets in India and smart public relations firms will benefit.
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